William Kelley

What Is a Yield?

Yield is one of the most-cited metrics in wine, but for wine quality and style, the most meaningful metrics are berry size and wine depth and concentration....

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News & Views
The Best and the Rest: Thoughts on Talent, Simplicity and Aggregated Marginal Gains in Wine Production

This essay argues that when we reduce the cumulative process of winemaking to “talent,” we misunderstand the dynamics of progress in wine production....

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News & Views
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